Written by David Dietrich (This is Part 3 of a three-part series) XII. Develop Follow-up Letters Even though most BDC communication will be on the phone and immediate, there will be at times the need to correspond with a customer through the mailer or even e-mail. When designing your mailers, give thought to them being professional, attractive, and have an eye-catching appearance. Basically, avoid it looking like just another piece of junk mail. Nothing that… Are You Considering a Business Development Center for Fixed Operations? – Part 3

Written by David Dietrich (This is Part 2 of a three-part series) VII. Appointment Methods There are many ways to determine the number of appointments to set on any given day. There are “scientific” ways and ways that seemly have no rhyme or reason. It is important to have an accurate way to ensure that you do not overbook one day and underbook the next. In one case, you have upset customers with the other… Are You Considering a Business Development Center for Fixed Operations? – Part 2

Written by David Dietrich I. Why a BDC? In today’s competitive business market, everyone is looking for the edge, a way to grow their business and improve customer retention. Business Development Centers have become a way for many dealers to find that edge. BDC has been around for many years and many manufacturers support the process, some in fact, require that their dealers have a BDC. We are in a time where many no longer… Are You Considering a Business Development Center for Fixed Operations? – Part 1