Meet Our Staff
We strive to revolutionize the Fixed Operations industry through our passion and enthusiasm. We help our clients prosper through strategic innovation and custom solutions for their improvement.
Lee Harkins – President and CEO
Lee began his career in the automotive industry as a parts truck driver and worked his way up through the ranks to parts manager, service manager, and service director to become one of the most desired management consultants in the industry. He brings 37 years of performance coaching and consulting experience, along with 10 years of retail management experience to our company. His client list reads like the “who’s who” of the auto industry from manufacturers to individual dealerships. His innovative approach to the enhanced performance of his clients has earned him a well-respected reputation. Lee is an innovative performance enhancement coach, implementation coach and speaker. Lee has been a featured speaker at the NADA national convention for the past 8 years.
Lee began his career in the automotive industry as a parts truck driver and worked his way up through the ranks to parts manager, service manager, and service director to become one of the most desired management consultants in the industry. He brings 37 years of performance coaching and consulting experience, along with 10 years of retail management experience to our company. His client list reads like the “who’s who” of the auto industry from manufacturers to individual dealerships. His innovative approach to the enhanced performance of his clients has earned him a well-respected reputation. Lee is an innovative performance enhancement coach, implementation coach and speaker. Lee has been a featured speaker at the NADA national convention for the past 8 years.
Dave Vaden – Executive Vice President
Dave has over 40 years experience in the automotive industry, with 17 years as a performance enhancement coach and implementation coach. Dave is a recognized speaker for many manufacturers and independent performance enhancement groups. His thought provoking presentations skills keep his audiences wanting more. He delivers with a touch of humor and plenty of “real world” experience. Dave’s enthusiasm and passion for helping his clients improve their business earns him a busy travel schedule.
Dave has over 40 years experience in the automotive industry, with 17 years as a performance enhancement coach and implementation coach. Dave is a recognized speaker for many manufacturers and independent performance enhancement groups. His thought provoking presentations skills keep his audiences wanting more. He delivers with a touch of humor and plenty of “real world” experience. Dave’s enthusiasm and passion for helping his clients improve their business earns him a busy travel schedule.
David Dietrich – Vice President of Express Service
David Dietrich has been working in the automotive fixed operation field for his entire career. As a subject matter expert and trainer, David has been able to share his working knowledge of the automotive industry with both his clients and co-workers. Starting as a certified technician, moving to advisor, warranty administration, service manager, fixed operations manager, GM and owner operator of a dealership has allowed for a complete experience in dealership operations.Experiences include – consulting, interactive satellite training (Ford Motor Company), group seminars, dealership evaluations, 20 group presentations, training material development, and development of special operating techniques used by most of the automotive manufacturers today. His clients come from within the 50 states, as well as an international market. David has been able to prove that you can have the best customer service and be extremely profitable as well.Working with individual dealers as well as some of the largest consolidators in the industry as UAG, AutoNation, and Go Auto Group in Canada, David has up to date experiences in the current dealership environment that allows for the consideration of all possible opportunities. David has been part of the development of the “On the Lane Training” for service advisors, as well as program development and facilitation for GM, Ford, Chrysler, Toyota, Lexus and Mitsubishi. David has been the national service management trainer for Ford and Chrysler in the USA as well as Canada.
David Dietrich has been working in the automotive fixed operation field for his entire career. As a subject matter expert and trainer, David has been able to share his working knowledge of the automotive industry with both his clients and co-workers. Starting as a certified technician, moving to advisor, warranty administration, service manager, fixed operations manager, GM and owner operator of a dealership has allowed for a complete experience in dealership operations.Experiences include – consulting, interactive satellite training (Ford Motor Company), group seminars, dealership evaluations, 20 group presentations, training material development, and development of special operating techniques used by most of the automotive manufacturers today. His clients come from within the 50 states, as well as an international market. David has been able to prove that you can have the best customer service and be extremely profitable as well.Working with individual dealers as well as some of the largest consolidators in the industry as UAG, AutoNation, and Go Auto Group in Canada, David has up to date experiences in the current dealership environment that allows for the consideration of all possible opportunities. David has been part of the development of the “On the Lane Training” for service advisors, as well as program development and facilitation for GM, Ford, Chrysler, Toyota, Lexus and Mitsubishi. David has been the national service management trainer for Ford and Chrysler in the USA as well as Canada.
Mark Guido
Mark began his career at a technical school where he was recruited by the Goodwrench Quick lube program. He progressed thru the Fixed Operations from Technician to Advisor then eventually Management. He has worked in Florida for most of his career and has had the honor of building and overseeing some of the largest Fixed Operations Teams in the country. Mark is currently a Division Manager for M5 Management Services Inc. In this position he can focus on his true passion, growing the people. To him growth is more than just dollars and cents. It’s a clear vision of where we want to go and teaching our team how to get there. Simply put happy employee’s equal happy customers. Happy customers equal net profit.
Mark began his career at a technical school where he was recruited by the Goodwrench Quick lube program. He progressed thru the Fixed Operations from Technician to Advisor then eventually Management. He has worked in Florida for most of his career and has had the honor of building and overseeing some of the largest Fixed Operations Teams in the country. Mark is currently a Division Manager for M5 Management Services Inc. In this position he can focus on his true passion, growing the people. To him growth is more than just dollars and cents. It’s a clear vision of where we want to go and teaching our team how to get there. Simply put happy employee’s equal happy customers. Happy customers equal net profit.
Joe Keagy – Division Manager
Joe has been an automotive industry professional for over 35 years. Joe started in the industry at the age of 20 as a Service Advisor for a large Automotive Group in Pennsylvania. There he earned top honors in CSI and built a large customer base by creating relationships and building trust with his customers. After ten years as an Advisor, Joe was promoted to Service Manager at the same store. At this store he developed advanced production techniques including but not limited to the four-day workweek for both technicians and Advisors. This allowed for increased stall utilization and profits. Joe continued to grow his department for ten years until he decided to seek more challenges. Since then, he has worked for two large dealer groups, excelling in the performance of each department. Joe is a graduate of NADA Dealer Academy and The Dale Carnegie Academy. Joe is looking forward to sharing his insight and best practices with you throughout evaluation, process improvement and training. Joe lives in the Philadelphia Suburbs with his wife of 30 years and has two grown children. He enjoys Football and is an active Youth Leader in his church.
Joe has been an automotive industry professional for over 35 years. Joe started in the industry at the age of 20 as a Service Advisor for a large Automotive Group in Pennsylvania. There he earned top honors in CSI and built a large customer base by creating relationships and building trust with his customers. After ten years as an Advisor, Joe was promoted to Service Manager at the same store. At this store he developed advanced production techniques including but not limited to the four-day workweek for both technicians and Advisors. This allowed for increased stall utilization and profits. Joe continued to grow his department for ten years until he decided to seek more challenges. Since then, he has worked for two large dealer groups, excelling in the performance of each department. Joe is a graduate of NADA Dealer Academy and The Dale Carnegie Academy. Joe is looking forward to sharing his insight and best practices with you throughout evaluation, process improvement and training. Joe lives in the Philadelphia Suburbs with his wife of 30 years and has two grown children. He enjoys Football and is an active Youth Leader in his church.
Perry Phillips – Division Manager
Perry Phillips professional career started as lot attendant, He was promoted to parts driver and eventually parts manager. Phillips moved to central coast and was promoted to parts and service director. He worked as a fixed operations consultant after that for about 8 years before taking on a position as fixed operations director for an auto group near home. Several years in retail dealerships since that time have enabled him to gain a real-world perspective on different ways to improve and maintain high levels of customer handling and profitability. Perry lives in the Seattle area with his wife and two dogs, Rainy and Shortie. His hobbies include woodworking, kayaking, crabbing, painting, and leathercraft.
Perry Phillips professional career started as lot attendant, He was promoted to parts driver and eventually parts manager. Phillips moved to central coast and was promoted to parts and service director. He worked as a fixed operations consultant after that for about 8 years before taking on a position as fixed operations director for an auto group near home. Several years in retail dealerships since that time have enabled him to gain a real-world perspective on different ways to improve and maintain high levels of customer handling and profitability. Perry lives in the Seattle area with his wife and two dogs, Rainy and Shortie. His hobbies include woodworking, kayaking, crabbing, painting, and leathercraft.
Ashley Murray – Consultant / Coach
Ashley has worked in the automotive industry for 32 years. He started as a technician and held the status of BMW Mastertech for 10 years. Throughout his career he has held the positions of shop foreman, service advisor, service manager, and parts and service director. A multiple award-winning service director while with BMW, Audi, and Mercedes, Ashley brings his passion for the car business to other service managers as a consultant for M5. Ashley has also served as an automotive instructor for the AYES program and has been on the board of the Gwinnett Tech advisory board. Ashley has been married for 15 years to Kat who is a high school teacher in Florida.
Ashley has worked in the automotive industry for 32 years. He started as a technician and held the status of BMW Mastertech for 10 years. Throughout his career he has held the positions of shop foreman, service advisor, service manager, and parts and service director. A multiple award-winning service director while with BMW, Audi, and Mercedes, Ashley brings his passion for the car business to other service managers as a consultant for M5. Ashley has also served as an automotive instructor for the AYES program and has been on the board of the Gwinnett Tech advisory board. Ashley has been married for 15 years to Kat who is a high school teacher in Florida.
Mike O’Neill – Consultant / Coach
Michael O’Neill entered retail automotive service as a service advisor in 1980 at a Honda dealership. He was promoted to service manager in 1987 and held that position until 2004, growing from a 4-technician shop to 24 technicians, and winning several manufacturers awards during that tenure. In 2001 Mike was employed by a large dealer group, in South Central Pennsylvania, that represented Honda, Acura, Subaru, Nissan, BMW, Cadillac, CDJR, Ford, and Chevy, that had 10 dealerships in their portfolio. In 2002 the dealer promoted O’Neill to the service director, responsible for all service operations. Mike was again promoted to Fixed Operations Director in 2006, assigned to the parts operations as well. In 2017 Mike O’Neill relocated to the Eastern Shore Area of Maryland and worked as a fixed operations consultant for a regional dealer group. Mike has been married for 38 years and reside in the Bethany Beach area of Delaware. His hobbies are golfing, boating, running, and spending time with my family.
Michael O’Neill entered retail automotive service as a service advisor in 1980 at a Honda dealership. He was promoted to service manager in 1987 and held that position until 2004, growing from a 4-technician shop to 24 technicians, and winning several manufacturers awards during that tenure. In 2001 Mike was employed by a large dealer group, in South Central Pennsylvania, that represented Honda, Acura, Subaru, Nissan, BMW, Cadillac, CDJR, Ford, and Chevy, that had 10 dealerships in their portfolio. In 2002 the dealer promoted O’Neill to the service director, responsible for all service operations. Mike was again promoted to Fixed Operations Director in 2006, assigned to the parts operations as well. In 2017 Mike O’Neill relocated to the Eastern Shore Area of Maryland and worked as a fixed operations consultant for a regional dealer group. Mike has been married for 38 years and reside in the Bethany Beach area of Delaware. His hobbies are golfing, boating, running, and spending time with my family.
Steve Maiolo – Consultant / Coach
Steve Maiolo began his automotive career in 1988 right out of Putnam Technical and Vocational high school in Springfield Massachusetts. He worked as a technician for eight years and then decided to switch career paths, moving up through the ranks of Dispatching, Warranty Administrator, Service Advisor, Service Manager and Service Director. During this time, he has worked with General Motors, Hyundai, Kia and FCA Dealer Groups as well as having spent time in the independent market, both in technical and management roles. His teams have consistently received top awards in Customer Satisfaction and retention, having climbed to and maintaining the number one spot in the district within his Hyundai and Kia markets for several years running. Steve also spent over five years on the Hyundai invitational Service Manager Advisory Council and in the Kia Top 25 Award rankings. Steve enjoys spending time with his daughter, family and friends. He also enjoys skiing, off-road trail riding, and can usually be found on his motorcycle with his best friend and lifelong partner Lori whenever they have the chance to ride.
Steve Maiolo began his automotive career in 1988 right out of Putnam Technical and Vocational high school in Springfield Massachusetts. He worked as a technician for eight years and then decided to switch career paths, moving up through the ranks of Dispatching, Warranty Administrator, Service Advisor, Service Manager and Service Director. During this time, he has worked with General Motors, Hyundai, Kia and FCA Dealer Groups as well as having spent time in the independent market, both in technical and management roles. His teams have consistently received top awards in Customer Satisfaction and retention, having climbed to and maintaining the number one spot in the district within his Hyundai and Kia markets for several years running. Steve also spent over five years on the Hyundai invitational Service Manager Advisory Council and in the Kia Top 25 Award rankings. Steve enjoys spending time with his daughter, family and friends. He also enjoys skiing, off-road trail riding, and can usually be found on his motorcycle with his best friend and lifelong partner Lori whenever they have the chance to ride.
Garrick Scott – Consultant / Coach
Garrick Scott started his career working at Bill Jackson Chevrolet Parts Department during summers while in high school. During high school he was able to move to Assistant Parts Manager while working part time. After high school he enlisted into the Army as Military Police. He continued his education while in service and eventually was commissioned to an officer in the Military Police Corps. After his departure from the service, he was employed as Parts Director for BMW of Montgomery where he sharpened his knowledge of parts inventory and Service Advisor. He accepted a position as Parts and Service Director for Sam Boswell Honda. Here he was able to use his parts and service skills to build a vast knowledge of the complex service structure of a service department. He later furthered this knowledge with Bridgestone North Americas as an operations manager for Firestone Complete Auto Care. He brings Seventeen years of fixed operations, along with an insight on outside competitors to our group.
Garrick Scott started his career working at Bill Jackson Chevrolet Parts Department during summers while in high school. During high school he was able to move to Assistant Parts Manager while working part time. After high school he enlisted into the Army as Military Police. He continued his education while in service and eventually was commissioned to an officer in the Military Police Corps. After his departure from the service, he was employed as Parts Director for BMW of Montgomery where he sharpened his knowledge of parts inventory and Service Advisor. He accepted a position as Parts and Service Director for Sam Boswell Honda. Here he was able to use his parts and service skills to build a vast knowledge of the complex service structure of a service department. He later furthered this knowledge with Bridgestone North Americas as an operations manager for Firestone Complete Auto Care. He brings Seventeen years of fixed operations, along with an insight on outside competitors to our group.
Lisa Dennis – Comptroller
Lisa has over 24 years experience in accounting and office management. She managed her family business for 8 years and has spent the last 3 years as Accounting Manager in the automotive consulting industry. She is a team player and always willing to go the extra mile to get the task at hand accomplished. She and her family reside in the Birmingham area. In her spare time she loves spending time with her family at their lake home.
Lisa has over 24 years experience in accounting and office management. She managed her family business for 8 years and has spent the last 3 years as Accounting Manager in the automotive consulting industry. She is a team player and always willing to go the extra mile to get the task at hand accomplished. She and her family reside in the Birmingham area. In her spare time she loves spending time with her family at their lake home.
Tim Harkins – Brand Manager
Tim studied Graphic Design in college and then moved on to founding a successful hobby website that evolved into the the largest of it’s kind in North America. Since that time Tim worked for the largest telecommunications company in the US as a Support Supervisor. He now oversees most of M5’s technology needs including our website, newsletter, video production, photography and graphics, and IT support for the entire staff. When an issue comes up Tim can “figure it out”, as the team often says.
Tim studied Graphic Design in college and then moved on to founding a successful hobby website that evolved into the the largest of it’s kind in North America. Since that time Tim worked for the largest telecommunications company in the US as a Support Supervisor. He now oversees most of M5’s technology needs including our website, newsletter, video production, photography and graphics, and IT support for the entire staff. When an issue comes up Tim can “figure it out”, as the team often says.
Marc Harris – IT Director
Marc has been simplifying the process of building and maintaining websites for a wide range of clients since 1998. He made a transition from performing with country artists in the nineties, to building Keith Urban’s first website, producing an enhanced CD for Kenny Rogers and creating multimedia productions for DreamWorks Records. His solid start with digital media led to website design and consulting for businesses of all kinds. From Microsoft software partner Junction Solutions, to restaurants, real estate and the trucking industry, Marc enjoys learning the nuance of diverse companies and finding common denominators in design and functionality that create engaging digital media.
Marc has been simplifying the process of building and maintaining websites for a wide range of clients since 1998. He made a transition from performing with country artists in the nineties, to building Keith Urban’s first website, producing an enhanced CD for Kenny Rogers and creating multimedia productions for DreamWorks Records. His solid start with digital media led to website design and consulting for businesses of all kinds. From Microsoft software partner Junction Solutions, to restaurants, real estate and the trucking industry, Marc enjoys learning the nuance of diverse companies and finding common denominators in design and functionality that create engaging digital media.