When the economy was declining, this caused consumers to delay buying new cars and maintain older cars longer. At the same time, the technician labor pool was shrinking for a number of reasons. New technology such as onboard computers requires technicians with new higher skill levels. The prevailing stereotype of “grease monkey” discourages interest in the automotive field. Parents and school counselors did not recommend the field to secondary students. Many secondary automotive programs did… Growing Your Own Technicians In-HouseRead More Growing Your Own Technicians In-House
Every time the word “millenials” is uttered, it’s easy to see the eye rolls and groans from the employers of America. They are a part of our workforce that were given participation trophies and grew up with a computer in their hands. But now they are all grown up. Today they are starting families and desire jobs that pay more than minimum wage and offer a lifestyle above the poverty line. “Millenials” are typically considered… Recruiting the Next Generation of Service AdvisorsRead More Recruiting the Next Generation of Service Advisors
In the past several years, convenience has been the motivating force behind selection of a vendor once the need for the product or service is established. We live in a society that is driven by convenience. Just think about these examples: Banking – most of us have direct deposit, pay our bills online and drive through the ATM to get cash Pay-at-the-Pump – we scan our credit card to buy gas…if the credit card portion… Convenience or Efficacy: Which is More Important?Read More Convenience or Efficacy: Which is More Important?
The service department’s maintenance menu has changed over the years, but without question, it is the strongest sales tool we have. In 1978, I was first exposed to a maintenance menu as a service manager for a Toyota store. My dealer had retained service consultant Chris Mazur. His directive was to make our service department profitable. The first task was to develop a service menu. It took us several days to handwrite the master. We… Menus Are Still The Best Tool for Selling ServiceRead More Menus Are Still The Best Tool for Selling Service
This is Part 2 in a two-part article. If you missed Part 1, you can read it here: Part 1. After the Business Plan is completed, the next step is to examine the organization of the inventory. It is important to organize the stock into groups (Sources) that are purchased and sold similarly, so that the Return on Investment can be properly reviewed. This is where you can really begin to see how well the… Invested In Parts Or Junk? – Part 2Read More Invested In Parts Or Junk? – Part 2
This is Part 1 in a two-part article. Be sure to check back next week for Part 2. The most common question a new client asks when I first start working with them, is “How good is my parts inventory?” I can appreciate where the question comes from because most Dealer Executives don’t know how to evaluate their investment. They are often confused by the overly simplified and sometimes contradictory information they receive from their… Invested In Parts Or Junk? – Part 1Read More Invested In Parts Or Junk? – Part 1